Vistara To Offer Premium Economy Class
Monday, 22nd December 2014 at 01:46am
The airline is the latest addition to India's growing and crowded aviation industry when it begins operations next month.
The new start-up has just received its license to operate from the aviation regulator. When it launches its maiden service on January 9, 2015, it will offer three-class seats to its customers: business, economy, and premium economy.
Vistara was founded in October 2013 and is the result of the joint venture between Tata Sons and Singapore Airlines. It is the second venture by Tata Sons of similar nature with a foreign-based airline after it had entered into partnership with AirAsia Bhd. of Malaysia in early 2012.
Vistara is designed to be a full-service carrier when its owners applied for a license to operate. As such, it will compete head-on with the two existing operators, Air India and Jet Airways.
The new carrier will rely heavily on a fleet of narrow-body A320-200 jetliners as its workhorse for its operations. Each aircraft will be able to accommodate up to 148 passengers on a three-class configuration: 16 business-class seats, 36 in the premium class, and 96 on economy class.
Vistara is the first and only airline in India that offers premium economy seats. The airline targets the mid-level professionals who travel frequently on business, but unable to take the business class seat due to company rules.
Passengers on premium economy class will have to pay a little more than passengers on pure economy for the bigger space, extra legroom, longer armrests, and winged leather headrests, among others. Its business class seats, on the other hand, feature adjustable headrests and personal storage room.
Since it is full-service airline, passengers will expect to get a free meal on board especially on longer routes. According to the airline's COO, Giam Ming Toh, they will use the freshest produce for their food preparation to offer their passengers a wonderful dining experience on board.
He added that frequent travelers will be able to enjoy a new set of menu each week, as they change their menu offering week after week. Though some of the menu will be offered again on the fourth week but that still depends on the customers' reception.
Passengers on both business and premium economy classes will be able to choose two items from non-vegetarian dishes and one for vegetarian dish. Economy passengers, meanwhile, will be offered an option of one item each from both vegetarian and non-vegetarian dishes.
By: Pete Lee.