Jet Airways To Rebrand
Saturday, 23rd August 2014 at 11:02am
Jet Airways has announced recently its major plan that will streamline its operations in the hopes of creating a master brand for the group.
The plan is aimed at improving the group's business strategy across its domestic and international commercial operations to enable it to become profitable again after successive years of being in the red.
According to the airline chairman, Naresh Goyal, they are making progress during the first quarter of this year as shown on the report that was published earlier. Jet Airways is undergoing a three-year rehabilitation program to become profitable again. He acknowledged that there are challenges that they need to overcome in the very competitive market where they operate.
The rebranding of Jet Airways is their next crucial move to become one of the most recognizable brands in India.
He disclosed that in the coming months, air travelers will see the new image stamped all across their entire business to signal the new beginning of Jet Airways. The biggest transformation that everybody will notice first in the airline is its aircraft's livery. To complete the whole transformation, the flight crew, as well as the ground employees, will also sport a new uniform.
Each aircraft's interior will also get a total makeover on top of the new improved in-flight products and services, as well as the enhanced frequent flyer program.
The airline is also coming up with an improved connectivity across its domestic network and the expansion of its codeshare agreements with other airlines.
The carrier will also see to it that each flight offers premium service to all customers on board to enhance their travel experience with the new Jet Airways.
For its frequent flyer program, members will also be able to gain tier and recognition benefits as well as their ability to redeem domestic miles on international flights of both Jet Ariways and Etihad Airways. This is in addition to the 500 miles minimum that they will earn for every flight that they take with either airlines.
By: Pete Lee.