Jet Airways And Etihad To Help Indias Economy Grow
Tuesday, 29th July 2014 at 04:31am
The two airlines have recently joined forces to commit themselves to help the Indian economy grow and invigorate the country's aviation industry, which has recently seen its worst crisis in years.
Jet Airways and Etihad Airways have been business partners since 2008, when they inked a codeshare agreement. In November last year, the two airlines fortified their partnership when they signed together for the 24% stake purchase by Etihad of Jet Airways, making the Abu Dhabi-based flag carrier the first major foreign investor in an Indian local airline following the relaxation of the country's FDI law in 2012.
The partnership, the two airlines claim, will enable them to offer enhanced travel experience to their customers with their extensive route network across India and the Middles East and beyond. As a result, customers of both airlines will enjoy combined benefits such as earn and redeem points through JetPrivilege and Etihad Guest loyalty programs.
Among the areas that the two airlines will develop together is their international operations that would translate to more access for Indian travelers to destinations in Europe, China, Southeast Asia, and Australia with so much ease and comfort with the expansion or opening of more routes out of India and Abu Dhabi.
Jet Airways, for its part, has initiated an effort to turn its business around by hiring a new CEO in the person of Cramer Ball, an Australian who has an extensive experience in the aviation industry. It also hired the service of Subodh Karnik as the new Chief Operating Officer. The twin designations, though, still need approval from the board before the two executives can take their seat in their respective office.
Jet Airways Chairman, Naresh Goyal, disclosed that the partnership between the two airlines have been proven beneficial not only to travelers, but also to the Indian economy in general"through job creation, trade and tourism activities.
Etihad Airways CEO, James Hogan, claimed that its partnership with Jet has significantly improved connections between UAE, especially Abu Dhabi and India, providing Indian travelers more convenient access to destinations across the Middle East, Europe, North America, and even Africa.
The two airlines have also launched a new campaign bearing a tag line 'Flying India Forward', which features their partnership in making travel a wonderful experience for Indian travelers.
By: Pete Lee.