Indian Airlines Airfare War Results to High Discounts
Thursday, 28th February 2013 at 07:25am
Air travelers will be treated to what Jet Airways dubbed, on Tuesday, the country's largest airfare extravaganza wherein 20 lakh seats are available for sale at Rs2,250 for travel between now until the end of this year or December 31, 2013.
Not to be outdone, its major rivals which include IndiGo, Jet Airways and GoAir, quickly responded and made similar offers to their clients who are more than eager to get the chance of buying air tickets at an unusually lower cost.
According to travel experts, the airfare war is a good way to stimulate market demand enabling those who have less interest in air travel. The airfare war lasted for almost a week and the winners seemed to be the travelers who were able to fly at a much lower cost than they would normally spend on their travels. Air India is the only carrier who didn't join the fray.
SpiceJet announced last January 11 this year that 10 lakh seats are up for grabs for travel between February and April this year. The airline was offering each ticket at Rs2,013 which one can book in over three days. However, the country's aviation agency, DGCA, was alarmed by such unbelievably low ticket offers, calling the move as detrimental to airline's financial condition. Hence, its opposition to similar moves by other carriers who may launch similar strategy.
Most airlines often counter each others' strategy when it comes to snaring market. Needless to say, if one airline is doing something that draws the interest of people, other airlines would definitely do the same thing to outdo their rivals. That's what exactly Jet Airways did by offering seats sale twice the number SpiceJet offered.
The local air travel posted a negative growth in 2012 due to the lack of supply as a result of the suspension of Kingfisher Airlines' operation.
Travel pundits, however, predicted that this year will be a better year for the commercial aviation industry.
Traditionally, the first quarter of each year marks the softening of ticket price, according to travel executive, Sunny Sodi.
Moreover, the additional seat capacity planned by Air India, IndiGo and Jet will further bring the airfare down this year. In most estimates, air travelers will see more exciting offers and airfare deals this year.
By: Pete Lee.