IndiGo Launch Thai Language Website
Tuesday, 18th September 2012 at 01:57am
Today marks another milestone for IndiGo, India's biggest and fastest growing carrier, as it launches its Thai-language website in Bangkok, providing an improved service to their Thai customers.
The launch of the website is a testament to IndiGo's commitment to its Thai customers as an important market within its network which is rapidly expanding. It is designed for their growing Thai clientele who are mostly leisure and business travelers. The website offers a more personalized approach to its loyal Thai customers as texts are written in International Standard Thai language which they can easily understand. Numeric figures, however, are displayed in Hindu-Arabic or Western Arabic numerals system which is universally understood. Customers who book online would be able to pay in six currency options such as THB (baht), AED (UAE dirham), INR (Indian rupee), NPR (Nepalese rupee), OMR (Omani rial) and SGD (Singapore dollar).
Aditya Ghosh, IndiGo's President, spoke to the media during the launching that they want to provide a unique experience to all its customers beyond the bounds of cultural differences. He added that at IndiGo, they always try to understand these differences by offering something that is commonly shared by a specific market such as in-flight food and language. The putting up of the new Thai-language website aims to make their Thai clients feel comfortable booking their flights through India's largest airline. The website launch also coincides with the launch of additional flights to Bangkok from its hubs in Mumbai and Delhi.
Moreover, Ghosh added, the launch of IndiGo's website in their Thai customers' local language is their way of giving appreciation to Thailand and its people for their contribution to the growing ties with India. He promised that they would try to keep the fare between the two countries low enough to encourage both Indian and Thai travelers to visit each others' countries. He acknowledged the importance of Thailand to its growing network as it increased its frequency to two times a day between Bangkok and Delhi.
By: Pete Lee.