AirAsia Offers 2 Million Tickets
Wednesday, 24th April 2013 at 10:50am
Indian travelers were treated to a big surprise last week when AirAsia launched its one-of-a-kind tickets sale giving away two million seats up for grabs.
The tickets sale was unprecedented in the history of Indian local aviation industry where Indian travelers were offered a chance to fly to their favorite destinations overseas at a much lower price.
The event started on Monday until Tuesday midnight triggering a buying spree among eager buyers from across the region, including India, who wanted to avail of the promo.
Seats on sale were for all 88 destinations across the vast AirAsia network such as in Australia, India, Indonesia, Japan, Malaysia, Philippines and Thailand.
A one-way trip from any point in India to any point in Australia, for example, was offered at Rs10,000, all-inclusive. Australian destinations include Gold Coast, Melbourne and Perth. The lower ticket prices from Indian cities to international destinations should set a new standard for all other local carriers who may make similar offer to their clients.
Airfares to neighboring countries were priced even much lower than tickets on domestic flights within India. For example, a one-way ticket from Cochin or Chennai to Kuala Lumpur was only offered at Rs4,500 while a Kolkata to Kuala Lumpur ticket went for Rs5,000 only! The one-way Bangalore-Kuala Lumpur flight was offered for Rs5,500 while a Chennai-Bangkok seat was given away for Rs3,500 only.
The heavily-discounted sale event was launched together with free seats on offer on AirAsia's entire network. Travelers have until Sunday to book the tickets for travel starting January 1, 2014 until April 30, 2014.
The budget airline's current route network covers a large part of Asia including the world's biggest market China, Indonesia, India, Japan, Philippines, Malaysia, Thailand, Cambodia, Vietnam, Laos, Myanmar, Nepal, Sri Lanka, Singapore, Saudi Arabia, and Brunei.
An Indian airline official acknowledged that AirAsia poses a big challenge to local airlines especially on international routes out of India. He said that the fleet size of the budget airline won't make much of a problem for them but the ticket costs. He finds it hard to match AirAsia's pricing strategy for its international services that they offer to travelers who have flown with them (local Indian carriers). He also noted that the battleground will be in the south of India where AirAsia will base its operations and fly travelers to and from the lucrative Southeast Asian destinations.
By: Pete Lee.