North of India Gaining in Popularity

According to a recent survey, the north of India was one of the most popular destination choices for potential travelers during the 2010 - 2011 festive season.

An Associated Chambers of Commerce and Industry of India (ASSOCHAM) survey revealed that over 55 % of travelers would prefer to be in northern Indian cities when welcoming in the New Year.

According to The Hindu, the survey was conducted in 10 major cities with 3,500 tourists. The cities were Delhi, Mumbai, Bangalore, Chennai, Kolkata, Jaipur, Chandigarh, Lucknow, Thiruvananthapuram and Ahmedabad.

Thirty five percent of those surveyed listed coastal destinations such as Goa, Kerala, Rameshwaram, Puducherry and Thiruvananthpuram as their preferred choice of holiday locations.

ASSOCHAM said the nation's improved economic climate has provided a big increase in business for hotels and restaurants in Northern Indian destinations.

According to D.S. Rawat, Secretary General of ASSOCHAM, "The festive season and an increase in domestic tourism should be given credit for this surge in hotel occupancy and the hotels are cashing in on the increased spending power of the individuals and buoyant festive mood."

Tuesday, 4th January 2011 at 04:47am