IndiGo, SpiceJet Rivals Engage In Airfare War Anew
Wednesday, 22nd October 2014 at 08:31am
SpiceJet, the money-losing airline initiated the war by launching its own promo offering customers all-in fares for as low as Rs899 for a domestic one-way ticket.
Shortly thereafter, other local carriers didn't allow SpiceJet to enjoy the monopoly for long, they similarly launched their own ticket promo. IndiGo, Jet Airways and regional carrier, Air Costa, joined the fare derby.
Under the SpiceJet's promo, tickets are available for booking until October 26 and valid for travel between November 1 and December 15, 2014.
For as low as Rs899 all-in fares can be availed for the one-way trip such as between Bangalore and Chennai or Bangalore and Kochi. For a one-way ticket going to Goa from Bangalore, one can get the all-in fare for as low as Rs1,599. For other domestic routes, tickets can be availed for as low as Rs2,499.
According to SpiceJet's COO, Sanjeev Kapoor, the airline has been offering lower-than-usual fares to keep its customers flying with them. He added that their all-in fares are even lower than train tickets which are hard to be missed.
The constant ticket promos have helped the carrier to fill their planes and even encouraged Indians to travel by air more than they ever did before. They also stimulate the economy of the country and, more particularly, help grow its tourism industry.
Jet Airways, on the other hand, is also holding its own promo with their all-in fares for as low as Rs899, matching SpiceJet's offer for the same routes. Bookings are good only from now until October 26 and valid for travel starting November 1 until December 15.
The newcomer, Air Costa, meanwhile, is not to be outdone with its own sales promo, offering customers a Rs500 off on all domestic flights for tickets booked over a 5-day period, between October 21 and October 25. It, however, begs to differ from its rivals' promos as it offers a much longer travel validity period, stretching from now until March 28, 2015.
Booking sites, such as Yatra.com and TripFactory.com, are already predicting that the holiday season would be much busier for them this year with almost all major airlines offering discounted tickets.
By: Pete Lee.