Jet Airways and JetLite Consolidate Under JetKonnect Brand

Monday, 16th April 2012 at 04:39am

Jet Airways has recently announced its rebranding, effectively consolidating all its low-cost services, including the former JetLite, under the banner of the JetKonnect brand effective March 25.

The consolidation and rebranding will allow travelers to enjoy the services of a full service airline offered by Jet Airways, while paying the all-low fares JetLite is known for.

While Jet Airways Limited (India) and JetLite Limited (India) will keep separate business entities and run under their own independent airline operating permits, the new JetKonnect will be flying a mixed fleet of Boeings and ATR aircraft to maintain brand consistency and enhance brand recall in customers.

JetKonnect will be flying the Tier II and Tier III routes with a fleet of Boeing aircraft as well as ATR-turbo propeller-powered aircraft on metro. The new budget brand has also announced it will offer business class seating and Premier services to match Jet Airways' business class services on certain routes. It will take over operations of the S2 code previously used by JetLite, however, some of its flights will be operating under Jet Airways' 9W code for the time being.

Since March 26, JetLite website visitors have been automatically redirected to the newly rebranded Jet Konnect website at jetconnect.com where the fare difference between Jet Airways and JetKonnect is reflected.

The airline is also planning to rebrand its tickets, boarding passes and letterheads. Likewise, Jet Airways and JetKonnect logos will appear on all signages at all airport ticketing and check-in counters to reflect the dual branding. JetKonnect has scheduled aircraft repainting to commence in the future.

JetKonnect's economy flyers will enjoy a range of snacks and refreshments from Jet Café, a buy-on-board meal service offered by JetKonnect.

As a proven successful model since it was introduced in May 2009, Jet Airways' chief commercial officer, Sudheer Raghavan has said the company has decided to consolidate Jet Airways' JetKonnect service in the low-fare segment bracket.

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